Forty Weeks Style

Giving J Crew Great Grades

Thursday, January 9th, 2014

This morning I woke up to something that made me smile. J Crew is launching their maternity denim collection. I am a fan of the brand and their continued growth and transformation (maybe less a fan of the amount of money my teen girls spend there!!!). And at the heart of that  is the obvious effort and care that their team has put into not only reaching but also understanding their market. And, as my last fifteen years in this industry have proven, this is a tricky market. Get it right — you get to be the hero, darling and BFF – get it wrong it’s over and fast.  Based on this image – and all that it captures, I would say, J Crew is well on their way to  making friends in BumpLand!

So for my Morning Report Card:


COPY:      A

Giving great grades to J Crew for capturing the mood perfectly in their email blast this AM! If the fit and wear of this new maternity denim assortment is as good as this pitch-perfect image you will make my honor-roll! Well done!


Tuesday, October 8th, 2013

What must you know about pregnancy in DC? This week, I took the adorable Meghan Mills out to discover what should be on every pregnant woman’s short list here in the Nation’s Capital. I donned my Fairy Godmother tiara and grabbed my wand – and off we went! Here are my top three picks:


At 20 weeks, Meghan is ready to upgrade to a maternity and nursing wardrobe.

Hidden in a medical building at 21st & K — The Breastfeeding Center is both the most hidden gem and also the most essential resource in all of DC. Part community, part classroom, part retailer and part lifesaver — this is the one spot for care and comfort from the moment your pre-pregnany bras start to feel snug. I introduced Meghan to manger Gina who skillfully fit her for bras and helped her to hand-pick classes (Back to Work and Breastfeeding  - a must for the first time expectant mom) easing her discomfort on multiple levels. While there we met an array of dads (picking up or returning rental pumps), Moms with adorable babies on their hip (a quick stop for Medela supplies), due-any-day women (seeking out in-home lactation support for post-delivery) and more. It was is an amazing micro-universe and the top of my DC BUMP ESSENTIALS LIST


Birth day buddies!  Both Meghan and Rachel are due in late February – can you guess who is having what?

A cozy and sun-lit space that is full of great, nurturing  energy, Fuse  is a nesters haven! Owner Roxanna has given birth to a warm and welcoming world for expectant mothers This spot  has the  cool urban vibe of a resotred townhouse with the pure, exacting goodness of reofrmer based pilates. The one class to be for any DC Mom to be is Fuse’s Push Prep. This is a course designed for all levels of moms-to-be. What I adore is how doula and instructor, Randi prepares her students for a combination of strengh and relaxation that the body requires to deliver a baby while at the same time – keeping a real connection and encouraging new friendships along the way.


When Megan shared her  pregnancy cravings  with me, the choice to super-sate her cinamon and brown sugar  Pop-tarts urges was immediately clear. We made a b-line for Ted’s Bulitten on 14th street. We were greeted by Ashlie who introduced us to owner Mike (a new dad himself) who had some fun with us – tempting Meghan with a new universe of flavors to choose from (classic strawberry, blueberry cheesecake, salted caramel and the over-the top  peanutbutter and bacon). We did not stop there — we were offred the chance to design our own milkshake (I went with strawberry S’more) and sip our way into an indulgent afternoon. Ted’s menu also features a wide selection for those in the salty craving world as well (grilled cheese and tomato soup anyone?!?) – and will quickly become your crave-out go-to!

Ted’s Bulletin custom milkshakes to toast our guest of honor.


The Breastfeeding Center for Greater Washington

Fuse Pilates

Ted’s Bulletin




Dressed for the Royal Baby – London’s Retailers are Ready

Wednesday, July 17th, 2013

Thank you Debbie for sharing some shots of London-town. Here, shop-windows fill with the only news of the day, Royal Baby Fever!

Today in the Land of Forty Weeks!

Monday, July 1st, 2013

Ilissa really knows how to celebrate Jules Galpin style — that would be a chocolate passport  (to go with the USA shot glass and  American Flag cookie) to mark the moment! Congratulations to Jules on your citizenship and just in time for Independence Day too!

A chocolate passport- sweet!

Trick or Treat

Wednesday, October 31st, 2012

Lila strikes a pose in her halloween costume as Rosie the Riveter – adorable!

If you know much about Forty Weeks you must know we do things a little differently. And we like it that way! Our team is made up of the most driven, intelligent and clever moms in the market. We are hell-bent on finding women who have left an idelible mark in the industry, had a baby or two and are in search of the next thing. We like to be that next stop  in a long career – it suits us and it suits them. We gain, we give and we all grow.  Some stay for long periods of time (as in Gina who down-sized out of big agency life to run the media department at Forty Weeks for more than seven years) and others stay for a project or two (Alice, Teena, Nicole to name a few). We are better for all of these women and their contribution to our work. We hire moms by design. We are well known  and proud of our open-door policy to all of our friends across pregnancy and baby-land — we are that most essential pivot, plan B and what comes next for outstanding talent. And good!

One outcome of is that we are surrounded by grateful, inspired team members who feel great about their balancing act (on balance!).  Another outcome would be weeks like this…Natural disaster (loose two days), Halloween (loose one day for parades) family strep throat (ok that was last week – but loose two days). Days where sitting around the conference table ideating or prepping for a strategy session feels like some warped version of fantasy. Days in which memos read like urgent streams of consciousness (as they were written from a doctors waiting room or during a quick bathroom break at the halloween parade). Those days (or weeks) are the trick.  Simply put they are tricky but they leave the entire team feeling like we have found that illusive balance (even in the most micro sense) of personal and professional. And really, as I am sure you have guessed – that is an accomplishment that can only be defined as a treat!


Tuesday, September 18th, 2012

All Kinds of Amazing – and Coming Soon!

The Sweet Side of Fashion Week – Oscar de la Renta Childrenswear

Wednesday, September 12th, 2012

Here is a little look inside of the Oscar de la Renta Spring/Summer 2013 Collection. The line is lovely, cleanly chic and in all ways as good as it gets. The whole of the room was filled with smiles (no moody fashionistas, not a one) as the most precious models brought their youthful exuberance and innocent beauty  (plus some well placed junior swagger) to the runway. Their fresh-faced, fun-filled energy made for the perfect complement to fashions that were not only terribly elegant but also refreshingly age appropriate. Well done!

I am more than thrilled and cheering (from the sidelines) for this stunning line (wishing I could gift some of those ikat party dresses and pique trapeze dresses to the young beauties in my life  Nadia’s girls, Jessica’s sweet Zoe  and of course Lauren’s dynamic duo)- and also for new find, George&Ruby – kindred souls must stick together!

Enjoy the view from the sweet side of Fashion Week – I know I did!

Some of the cast of kids in their stunning frocks and big smiles –  with the one and only Oscar de la Renta

Petal linen blazer, petal wide stripe cotton long sleeve shirt, white classic poplin trouser

Sh*tty Mom Makes Our Day!

Tuesday, August 28th, 2012

Well sure we are busy  - September is just days away… and with that will come a wild roller coaster ride of things we hold dear. What’s the best part? All of this amazing action is connected to philanthropy and all the result of a lot of hard work, love and commitment. Look forward to hearing more about our launch on September 24 of the Rebecca Minkoff for Bravado Designs Limited Edition Nursing Tank Collection to benefit Baby Buggy as well as the first Fashion Forward Conference featuring a panel led my me on that most magical of topics — Brands, Bloggers and the Bigger Picture. Whew!

Which is why today, today we play — well not really. But today we declare it Read to Your Headless Pregnant Manaquein Day and tuck a hot off the presses copy of Sh*tty Mom in her nursing tank…

Who says we don’t have range?

Welcome Sh*tty Mom to the world of Forty Weeks!


The Suite Part

Monday, August 6th, 2012

I’ve just returned from a pitch-perfect visit to France. My days were the stuff that dreams are made of – just wonderful. I was there with Bob with no real agenda less the pursuit of exploring the world and being together. We spent our time together  (and with friends) well  - enjoying the pace and panache of Paris, the earthy sun-kissed bounty of Burgundy and the easy pace and sheer luxury of Provence. I came back full and sated on so many levels…

I have never been in the Country for BlogHer — it has just never worked out. This year, the planets aligned. Not only did I make it back in time for a quick “drive by” I made it back in time to celebrate and support my friends and their amazing endeavors. I was so over-the-moon to see Audrey and Vera’s Getting Gorgeous come to life  (having been there on paper since the start, it was a real thrill) and see the careful perfection of Nicole’s Land’s End BACK TO SCHOOL event – watching the grace with which she hosted no-less than four events — a major coup and shining moment (did I mention all three women looked stunning as can be?).

I had just enough time to do a little entertaining Julia style. This included a small dinner at Casa Nona followed by the newly named  (by us!), Cheese Suite at the W Hotel, Union Square. There we simply hung – sipped champagne, nibbled on macaroons, cupcakes  and  a glorious selection of cheeses (thank you Bedford Cheese Shop – you are my hero) and basked in the glow of friendship, mentorship, laughter and good fortune. It felt all kinds of wonderful.

All kinds of fun with Jessica, Erin, Ciaran, Stephanie and Nadia (look for Baby R!) at the newly named, CHEESE SUITE

And that was the Suite Part – all WOW (thank you too to the W, Union Square’s Maria, Gerald and Mickey for making this last minute gathering a reality) and all worthwhile!

And now Monday has hit hard, I am a bit road worn and certainly sleepy – but happy for the memories!

What’s Your Number?

Friday, July 6th, 2012

A little lesson to end the week:

Numbers – ah numbers – what can’t you do with some good numbers? Massage them, manipulate them, misrepresent with them. There is so much amazing art associated with good old un-intrepetred numbers, raw data if you will. Perhaps that is why Kai Ryssdal remains on the top of my hit parade (my smart is hot and let’s keep it that way) list – he knows his way around numbers. Still, I would be remiss if I did not give a mighty bow to the New York Times – now here is an outlet that knows how to have fun with numbers. One of this week’s highlights had to do with birth rates in the US. The New York Times took these numbers and boiled it all down to this:

Pregnancy rates have decreased over the past two decades among all races, ethnicities and age groups — except for women in their 30s and early 40s.

And then they go on to slice, dice and otherwise make gazpacho of the numbers. I say good (and not just because I adore gazpacho). WHY?

Simply put – pregnant women of all races and  ethnicities in their 30s and early 40s are our sweet spot, our goddess our muse here at Forty Weeks.  We adore pregnant women of all races and ethnicities in their 30s and early 40s. That amazing maternal mark is unique too in that she is pregnant with intention, education, income and excitement. She wants in on the pregnancy experience and she is an eager participant (as are her family, friends and partner) in Forty Week journey.

She is our girl (woman really) and we have got the inside line on her. Our work is simply to keep our finger on the pulse of this remarkable woman and make her both understandable and accessible to our clients (trickier than it sounds). We help our clients speak to her with dignity and respect (read as no fear-mongering, no duckies,  no bunnies, no pastels). And this we do with great precision, passion and  and care. Really, because she is our number one priority, the only one that matters and all the rest of the numbers grow from there…