PR Week

Preparation draws attention of reviewers
PR Week
PR Technique
August 18, 2008

By David Ward PR Week USA

Gina Contursi, director of media for Forty Weeks, which specializes in maternity and baby clients, suggests first looking at your client’s products from the reporter’s perspective.

“For our baby sling client, Oopa Baby, we knew that people would be intimidated, because they don’t know how to ‘wear’ the baby,” Contursi explains. “So when we had out desk-side briefings, we had a mock baby – not a real one – and showed them exactly how to wear the sling, and how it can be very comfortable and very good for the back and foster baby-parent bonding.”