InStyle Magazine

Baby by Design
InStyle Magazine
June 2007

Julia Beck, founder of Forty Weeks ( always has bumps and baby on the brain! Known for her uncanny ability to spot trends and make sense of what is happening in the world of pregnancy and parenthood–from Melrose Place to Madison Avenue to Main Street–Julia takes us on an expertly curated tour of the brave new world of Baby by Design.

Life with baby is a fun-filled, fast-paced adventure. Daily living requires mobility and versatility; parents and grandparents today demand that innovation, design and style follow along. From a trip downtown to a sojourn “Down Under,” families keep it moving.

The challenge of this exciting mobility trend is keeping comfort levels high. Baby should be swaddled in all the reliable comforts of home. Likewise, parents crave the comfort of knowing that their bag is stocked with the best for baby on the go.

Savvy families begin their journey by choosing brands that have a rich history of caring for families. Choices abound as the leaders in baby and juvenile care keep pace with the needs of this brave new generation of parents.

As we move forward, look for bold innovation and advances for even the smallest road warriors and their families. Expect to see more gear that multitasks and makes it easy to find comfort near and far from home. The next generation of products will continue to answer the call for great design, form and function for baby on the go. Enjoy!

Aveeno® ( has been recommended by dermatologists and pediatricians for over 60 years. Offering a complete line of baby skincare products, AVEENO BabyTM provides breakthrough solutions for everything from cleansing to diaper rash. The exclusive AVEENO Baby formulas contain naturally active ingredients like soothing oat essence and soy to comfort and calm baby’s delicate skin quickly and effectively. Always choose nature’s secret for baby’s healthy skin, in the nursery or on the go.

Boppy® ( is simply the best when it comes to comfort for mom and baby, anytime, anywhere. For more than fifteen years, the Boppy feeding and infant support pillow has provided ergonomic support relieving back and neck strain. Plus, it’s great to help baby learn how to sit. New fabric designs give Boppy a fresh, modern look. Selected as the #1 baby product for five years in a row by American Baby readers, you can trust Boppy as a must-have for baby at home and on the road.