InStyle Magazine

InStyle October 2007

Baby By Design
October, 2007

First comes love! And what comes next are the adorable offspring of the world’s most exciting and iconic brands born with great expectation, status and style. With a nod to the rich history of their ancestral namesakes—there is much to embrace in the proud new generation of iconic, prestigious brands like Deréon, Hurley, Kenneth Cole Reaction and Timberland. Style savvy parents will recognize the familiar flairs, fabrications and fun. Infused with heritage, these too cool for tots togs have quickly grown to be coveted and comfortable brands that set the new juvenile style standards.

Julia Beck, Founder of Forty Weeks ( always has bumps and baby on the brain! Known for her uncanny ability to spot trends and make sense of what is happening in the world of pregnancy and parenthood—from Melrose and Madison Avenues to Main Street—Julia takes us on an expertly curated tour of the brave new world of Baby by Design. Trend fashion forward with Julia as she reveals the best of style for the

next generation.

Der eon Clothes
Deréon Girls Collection
Deréon Girls is young, exciting and about to take center stage! This much anticipated line represents the next chapter in a living legacy—lovingly woven
together with the keen sense of style of three generations of multi-talented women. The fleur de lis along with signature style details, embellishments and a youthful edge are the signature of Beyoncé and Tina Knowles’ collection. And the result is pure wow!

kenneth kole kids clothes
Kenneth Cole REACTION
Keeping kids on trend and as casually cool as they come are just a few of the things to embrace about Kenneth Cole Reaction Kids. Designed and sold as sets from infant to size 7, this forever favorite keeps luxury simple and affordable. Kenneth Cole Reaction Kids makes our short list with designs that evoke a mini modern minimalist vibe and a parental nod!

hurley kids clothes
Surf’s up and Hurley is there with a message of innovation and power for even the smallest citizens of the planet. Detailed design and edgy interpretations define this parental favorite. And no wonder! The world of Hurley is a big open space where beach culture and boy couture collide—the super hip intersection of surf, art and music.

timberland kids clothes
A rugged classic with an eye towards the future, Timberland is built for even the smallest person’s adventure. Durable gear plays hard and is made with
a commitment to making the outdoors better for everyone to enjoy today and tomorrow. Fun colors and outdoor style meld together to create the authentic Timberland look—hard to outgrow or resist.