InStyle Magazine

InStyle November 2006

Baby By Design
November, 2006

Julia Beck, Founder of Forty Weeks ( always has bumps and baby on the brain! Known for her uncanny ability to spot trends and make sense of what is happening in the world of pregnancy and parenthood, Julia takes us on an expertly curated tour of the brave new world of Baby by Design.

Fueled by a passion for great form and function, today’s parents, grandparents and even siblings are going ga-ga for goods and gear which pair fabulous style with innovation. The trend infuses the tastes and sensibilities of one genera-tion into the essential goods of the next! The range is wide open now – expect looks that go from darling to daring and are never less than exciting. Design and quality con-scious consumers win here – with more choices to meet their ever-evolving tastes and needs.

InStyle November 2006

And, while there are certainly new companies that have entered into the market, the clear winners and the ones to watch (and choose for your own baby by design) are the established, well- reputed companies that have made great strides in growing their own product selec-tion to meet the new demand for style. Companies that come to mind have their roots in generations of babies – brands that have long communicated a message of reliability, quality, safety and trust. These companies now include a newly added and exciting commitment to fashion.

It is hard to imagine a baby without Graco! For over fifty years Graco has been protecting and nurturing babies and toddlers around the world. The Graco brand is the one that moms trust. Known for their steadfast commit-ment to safety, quality and convenience in the world of gear, Graco has long been the recognized gold standard in caring for the next generation. Their signature stroll-ers, high-chairs, Pack ‘N Plays and other essentials have always incorporated an exceptional eye for design. Each year, Graco‘s design innovation is seen in over fifty new fashions. This season, they have brought in design partner Cynthia Rowley in the ultimate marriage of form, function and style. As part of their commitment to truly “Fashion-ing the Future”, Graco is donating all proceeds from their inaugural Cynthia Rowley stroller to benefit the Elizabeth Glazer Pediatric AIDS Foundation. A stellar example of design that really works!

Good design is marked by versatility – and by that standard Boppy® has got you and baby covered! The award-winning design and great looks of their nursing and infant support pillows are just the beginning of the Boppy story. For more than fifteen years, fresh and lively style has been combined with an ongoing dedication to producing products that nurture and support mother and baby from day one! Boppy is a multi-tasking line that delivers – for pregnancy, nursing and feeding, baby support, playtime and more. Boppy shows its true colors though a com-mitment to innovation and design. Nursery must-haves include the Boppy Luxe product line featuring fashionable design and the new Boppy Tummy Time Play Pad. Baby can get her much needed tummy time on this cute, supportive toy-filled tummy mat. These new products all demon-strate that when it comes to form, function, and comfy style, Boppy does not miss a beat.

InStyle November 2006

Talk about putting your best foot forward! stride rite has been designing and engineer-ing footwear to meet the special needs of growing children (and their style-conscious parents) for more than 85 years. Meeting the challenge of being experts in fashion and in children’s footwear is no easy ‘feet’! Each season, stride rite presents an impressive array of new styles that are complemented by their expert approach to fitting. stride rite nurtures growing feet and feeds style cravings of both young and old with beautifully crafted and super-stylish shoes. And with their new and unexpected looks they have got little hipsters covered! Each stride rite store is a welcoming oasis where parents can discover a world of amazingly adorable shoes in every size and where specially trained and certified fit specialists ensure that each and every shoe is custom fit to the child’s feet. stride rite continues to raise the bar with their new Baby Stages – an adorably stylish, three-stage collection of products that promotes the natural development of baby’s feet. Now available at stride rite and better department stores.

Because arches do not fully develop until later in childhood, stride rite shoes do not have arches and come in wide and extra wide widths to accommodate babies’ feet. And because the heel is integral to supporting baby’s weight, we add extra cushioning, too.

Of course, design is all in the eye of the (baby) beholder. Expect to see more high-concept design work its way into the nursery. Also, keep an eye on the runway, street and stroller, for more wearable design options for the bump and baby set. Options will abound with influences from near and far. And, the design will be yours for the taking. Enjoy!