What’s Your Number?

A little lesson to end the week:

Numbers – ah numbers – what can’t you do with some good numbers? Massage them, manipulate them, misrepresent with them. There is so much amazing art associated with good old un-intrepetred numbers, raw data if you will. Perhaps that is why Kai Ryssdal remains on the top of my hit parade (my smart is hot and let’s keep it that way) list – he knows his way around numbers. Still, I would be remiss if I did not give a mighty bow to the New York Times – now here is an outlet that knows how to have fun with numbers. One of this week’s highlights had to do with birth rates in the US. The New York Times took these numbers and boiled it all down to this:

Pregnancy rates have decreased over the past two decades among all races, ethnicities and age groups — except for women in their 30s and early 40s.

And then they go on to slice, dice and otherwise make gazpacho of the numbers. I say good (and not just because I adore gazpacho). WHY?

Simply put – pregnant women of all races and  ethnicities in their 30s and early 40s are our sweet spot, our goddess our muse here at Forty Weeks.  We adore pregnant women of all races and ethnicities in their 30s and early 40s. That amazing maternal mark is unique too in that she is pregnant with intention, education, income and excitement. She wants in on the pregnancy experience and she is an eager participant (as are her family, friends and partner) in Forty Week journey.

She is our girl (woman really) and we have got the inside line on her. Our work is simply to keep our finger on the pulse of this remarkable woman and make her both understandable and accessible to our clients (trickier than it sounds). We help our clients speak to her with dignity and respect (read as no fear-mongering, no duckies,  no bunnies, no pastels). And this we do with great precision, passion and  and care. Really, because she is our number one priority, the only one that matters and all the rest of the numbers grow from there…