Musings from your Fairy Godmother…

Today on Twitter I was overwhelmed and completely moved by being referred to as a Fairy Godmother. It was not the first time (thank you David Gaunt  for the Dolly Levi comparison), but I must admit – in the big, reality show world of experts, gurus, and other super savants – all titles that clearly do not suit me, this one feels right. I know my wise friend Samantha Ettus would agree – this is my personal brand.

Nadia and Julia - Babymoon in NYC!

Nadia and Julia - Babymoon in NYC!

I have been in this space for quite a long time. And I have seen a great deal (understatement). Feel free to pursue the Back Labor Blog for a sense of just some of the madness I have witnessed.  I have seen brands, trends and individuals rise from obscurity, take hold or more often than not – fade away. I have coined, encouraged, mentored, mediated and managed. I have advised, advocated and sometimes (ok, maybe more than sometimes) agitated. But in the final analysis what it comes down to is this – PEOPLE.  

I have fought hard for one thing the care and feeding of expectant and new parents – ALL new parents. Be it my early, impassioned aspiration of helping brands to speak intelligently and with care to this very eager but also suddenly vulnerable  market of new and expectant parents, or my desire to create real-time access to honest information from which parents can make informed decisions –  or my sincere belief that brands, influencers and consumers alike have a real obligation to give back in a way that allows all parents access to this level of care and yes, honest, clear information.  I have raised the bar and insisted that this industry can operate from a place of  integrity and respect.  And I am relentless in my pursuit and maintenance of this standard (mandate). It is no secret I am as tough as I am generous and I like it that way.

It is about respect. And with that comes care – and yes Jessica, Nadia and all of you beautiful creatures, that includes a blow-out and decadent nibbles when you are feeling at the end of your pregnancy rope. Because, to me, that is part of it too. There is fun to be had, life to celebrate and certainly there are quality relationships to forge.  So, Bippity, Bobitty, Boop– I am happy – no, I am ecstatic,  to be the Fairy godmother – it is nothing short of an honor and am I both humbled and proud.

And so while people keep popping up (oh should I have said Pope-ing) up in the expectant and new parent space – I am happy to let them have their Fifteen Minutes, two-seasons, blog-of-the-moment, what-ever floats their boat.   If you need me, I will be here with my magic wand, making it so….