Goodbye 2011 — Bring on the New Year

As the year ends, I find myself slowing and reflecting – appropriate I would say after the wild ride that was 2011. Looking back this was a year of remarkable challenges and frankly some very happy endings. And when I wander back through the months – one thing stands out and that is commitment. The deep, undeniable commitment of the Forty Weeks team to their clients, projects, partners, ideals, core values and biggest picture view of what needs to happen next. I continue to be moved by the way in which the entire team reliably navigates with such grace and passion. And frankly the results impress even the very hard-to-please me!

I am lucky to be surrounded by such remarkable people, engaging projects and to be at the epicenter of such a vibrant industry.

What do I see for 2012? Funny you should ask…


This sector of our business continues to grow and thrive – in fact, this particular sweet spot of ours has lined up perfectly with the needs of some of our oldest industry friends as well as international newcomers, expanding brands and organizations in transition. The process of stopping and defining via the Forty Weeks Road Map has led some of our clients on the way to the very best of what is next for them – and of course, we take great pride in these critical accomplishments. Look for Forty Weeks to continue to lead the category in strategy and for new brands to find their way to our innovative methodologies.


It is where I live – in clear lane of ALL mothers needing the tools to survive and thrive for themselves, their children and their families. I have had a long-standing commitment to bringing the Forty Weeks savvy to a wide scope of philanthropic organizations. This year, expect to see some new milestones – think both brands and non-profits raising the bar both on what they will do to reach much needed funding milestones and awareness and also on what they will deliver to all women. This is both energizing and incredibly exciting for all parties and something we will take great pride in on an ongoing basis. Some hints – think celebrity, programming, anniversary and celebration.


There is a great deal to say about how the collective sum of the women I connect with on a daily basis is much greater than the individual parts. And the parts are outstanding too!  It is community made up all of some incredible secret sauce.  And with that power, commitment and drive I can hardly wait to see what comes next! Well I may have a little idea, but you will need to stay tuned…


Join us as we explore a wide range of topics with some of the brightest women in the business. Expect new, provocative topics, insights and calls to action in 2012!


Oh yes, I will keep my “Fairy Godmother” wand well polished,  my bump-style spree step-out in high gear, my craving radar at the ready and my pampering play list well studied — this is the fun part, and I would not pass on the privilege of sharing a little Gestational Girl-time for all the tea in China (oooh, tea sounds good!!!).


I did hear a little something…


Yes, there is lots brewing here and mainly I will say, stay tuned and you will not be disappointed

Am I a tease?  Well yes, I am – but I promise the “what comes next” is the stuff that makes us all glad we came along for the ride. Happy New Year and I will see you all, with bells on, in 2012!