Giving J Crew Great Grades

This morning I woke up to something that made me smile. J Crew is launching their maternity denim collection. I am a fan of the brand and their continued growth and transformation (maybe less a fan of the amount of money my teen girls spend there!!!). And at the heart of that  is the obvious effort and care that their team has put into not only reaching but also understanding their market. And, as my last fifteen years in this industry have proven, this is a tricky market. Get it right — you get to be the hero, darling and BFF – get it wrong it’s over and fast.  Based on this image – and all that it captures, I would say, J Crew is well on their way to  making friends in BumpLand!

So for my Morning Report Card:

IMAGE:   A

COPY:      A

Giving great grades to J Crew for capturing the mood perfectly in their email blast this AM! If the fit and wear of this new maternity denim assortment is as good as this pitch-perfect image you will make my honor-roll! Well done!